Luis Daza, President, and CEO of Medicare Strategies Consulting and Daza Insurance Insurance, has taken the Health & Medicare insurance industry by storm over the last Sixten years and has become a pivotal icon by bringing different factions of the health insurance market together. Luis Daza (or just Daza) continues to advance the conversation within the "personal zone" or "personal conversation" rather than a "sales transaction zone," where he believes the insurance agent should be. Creating digital content and training courses elevates the practice of many health insurance agents across the state. Daza's dedication to forward momentum has made a cultural change in the agent world by being transparent and authentic. Daza Insurance is located in Tampa Bay, where its involvement with local events and community has made him a well-known figure in the local Medicare industry. Daza is on a mission to help thousands of Medicare beneficiaries. Whether it is Luis's local events, social media presence, or hundreds of educational seminars each year, Daza is leading the charge to connect well-trained agents with beneficiaries around Florida. Luis Daza and the team at Daza Insurance continue to advance the conversation on delivering value and increasing persistence and compassion rather than pyramid schemes and valueless acquisition strategies. Luis emphasizes compassion, always doing the right thing, customer service, and a sense of accountability to make an impact in the Medicare world.